Erik Mansur

Erik is the Head of Product Marketing at Ziflow and former VP of Product Marketing at Crayon. He's also the host of Into the Fray, the podcast dedicated to all things competitive intelligence.

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Go-to-market strategy

How to lead a cross-functional go-to-market strategy

Leading a cross-functional go-to-market strategy is a multifaceted challenge. But fear not! I’m here to guide you through it with tried-and-true tips and strategies that have served me well in leading successful go-to-market launches....