Marketing, product launches, GTM strategy. They have a lot in common. And one of the key similarities is they need investment to be successful. So, who better to have on your side than the CFO?

Today, Yannick Kpodar, CMO at Group BPCE, is here to tell you all about the relationship between CMOs and CFOs, and how collaboration between the two can unlock your company’s potential.

‎Go-to-Market Radio on Apple Podcasts
‎Business · 2022
Go-to-Market Radio
Welcome to Go-to-Market Radio. On this channel, we’ll be bringing you unmissable episodes every week from the GTM cache to help you with strategy, sales enablement, customer success and more.

Key talking points:

  • How to overcome the difficulties in relationships between C-suite members,
  • How to demonstrate your impact on the company,
  • How not be afraid when it’s time to talk budget.